出海建站术语表：SEO、GEO、CDN、CMS、hreflang、UTM 是什么
一份给非技术决策者准备的出海建站术语表，覆盖 SEO、GEO、CMS、CDN、DNS、SSL、hreflang、canonical、UTM、CTA、CRM、sitemap、robots，每个词配一句业务解释和真实场景。
"Image and Case Study SEO: Make Portfolio Work Discoverable"
A practical SEO playbook for case study pages and portfolio images — page structure, image filename and alt rules, internal links to service pages, and why English cases should never be a translation of the Chinese ones.
"Mobile Website Speed Rescue Plan: From Homepage to Inquiry Form"
Mobile speed rescue plan for overseas sites — real network tests, image and font fixes, page priorities, WordPress traps, and monitoring that catches regressions.
"SEO for Export Companies: Help Overseas Buyers Find You"
A practical SEO starter for export companies running English SEO for the first time — search scenarios, site structure, keywords drawn from buyer questions, the technical baseline, and a monthly content rhythm.
"GEO Myths: Keyword Stuffing, AI Spam, and Magic Files"
GEO is not SEO 2.0, and no magic file makes ChatGPT cite you. Four common GEO myths broken down with real client numbers and the trade-offs that actually move AI citations.
SEO Migration Checklist for Old Domains and Websites
A field-tested SEO migration checklist for old domains, CMS swaps, and rebuilds — URL inventory, 301 mapping, canonicals, sitemap, and post-launch monitoring.
How to Write Answer-Ready Service Pages for Search and AI Summaries
A practical rewrite guide for service pages, covering structure, answer blocks, evidence, internal links, and anti-patterns, so Google and AI summaries can quote your page directly.
Corporate Website Conversion Checklist for More Inquiries
A practical conversion checklist for B2B websites — hero, service pages, contact paths, trust signals, and analytics, with the reasoning behind each item so you know why visitors will actually click "contact us."
"Localized SEO vs Direct Translation: What Is the Difference?"
Translation makes Chinese sentences sound English. Localized SEO rewrites your site for how overseas buyers actually search. Real before/after examples and a P0/P1/skip framework you can apply page by page.
"Schema Markup for Service Websites: Organization, Article, FAQ, and Service"
A practical schema.org playbook for service-business websites — Organization, Article, Service, and FAQ markup with limits, common mistakes, and Vue/WordPress maintenance notes.
Website Content Migration Checklist for Pages, Images, Cases, and Old URLs
A practical migration checklist for company website rebuilds — inventory, file naming, URL mapping, bilingual alignment, and post-launch QA, organized so a small team can divide the work without losing pages or SEO.
"Entity Signals for Company Websites: About, Team, Contact, and Case Studies"
Search engines and AI summaries decide who to cite long before they read your blog. The deciding factor is usually entity signals — whether your About, team, contact, and case study pages corroborate each other.
How AI Overviews and AI Mode Affect Company Websites
A practical read for B2B teams: AI Overviews and AI Mode change what search results look like, but they do not flip the work behind a company website. What gets cited, what SEO basics still matter, and what GEO advice is hot air.
"Citation-Worthy Content: Checklists, Audits, Comparisons, and Case Studies"
Four formats AI summaries actually quote (checklists, audits, comparisons, case studies) with writing templates, anti-patterns, and a per-format publishing check.
Complete Website Renovation Audit Checklist
A practical pre-renovation audit checklist covering brand trust, content structure, performance, SEO, conversion paths, and data ownership — with a copy-ready audit table and triage logic.
What Is GEO and How Is It Different from SEO?
GEO (Generative Engine Optimization) is not a replacement for SEO. Here is what overlaps, what is genuinely different, and what to actually fix on a company website before chasing the new acronym.
Technical SEO Baseline for a New or Rebuilt Website
A practical technical SEO baseline for a new or rebuilt company website — crawlability, page basics, Core Web Vitals, structured data, hreflang, and the post-launch Search Console review, ranked by P0, P1, and skip.
How to Preserve SEO During a Website Rebuild
A practical playbook for keeping organic traffic during a corporate website rebuild — pre-launch crawl, 301 mapping, content preservation, launch-day runbook, and the first four weeks of monitoring.
12 Signs Your Old Company Website Is Losing Leads
Twelve diagnostic signals, from a vague hero section to broken analytics, that an aging company website is quietly leaking inquiries, plus a 30-minute self-audit table you can run before any redesign decision.
How to Measure SEO with Search Console and Analytics
A practical SEO measurement guide for export-driven companies — what to read in Search Console vs GA4, how to set a launch baseline, why rankings lie in the first quarter, and a monthly review template you can copy.
How to Monitor Brand Visibility in AI Search
A monthly playbook for tracking brand visibility across ChatGPT, Perplexity, AI Mode, and Gemini — define prompts, log citations, tie results to Search Console.
"Website Renovation Cost and Timeline: What Affects Scope"
How website renovation budgets and timelines really break down — the seven variables that move the number, the six project phases, and three scope tiers from light fix to growth-grade site, with a comparison table.
"Website Redesign vs Rebuild vs Migration: How to Choose"
Redesign, rebuild, and migration are three different projects with different SEO risks and budgets. This guide unpacks the scope of each and gives you a one-page decision table to align stakeholders.
Internal Linking Strategy for Service Businesses
A practical internal linking guide for service business websites — how hubs, spokes, and anchor pages support each other, how to write anchor text, and how to split duties between relatedArticles and inline links, using our own content network as the example.
How Our Small Team Runs a Four-Week Website Rebuild Sprint
A small team's real four-week website rebuild process, week by week. What we ship, what the client must do, and the bottlenecks that quietly blow up the schedule.
The First 30 Days After Launching an Overseas Website
Week-by-week playbook for the first 30 days after launching an overseas website. Indexing, analytics, content, and a review meeting, with named owners.
Domain, SSL, Email, and Analytics Setup for Overseas Websites
Field-level setup guide for an overseas company website — domain choices, DNS, SSL and redirects, business email with SPF/DKIM/DMARC, and GA4/Search Console wiring, organized by owner and ready to print for a launch meeting.
15 Common Overseas Website Mistakes Chinese Companies Make
The 15 mistakes we keep finding when auditing overseas websites built by Chinese companies, from machine-translated copy and China-region hosting to vague service pages, broken UTM tracking, and ship-and-forget launches.
How to Add WhatsApp to a Company Website and Track Inquiries
Turn WhatsApp from a phone number into a tracked conversion channel. Where to place the button, what to pre-fill, when to use short links or QR codes, and how to read UTM data once the site is live.
How to Set Up an X Professional Account for a B2B Brand
A practical X Professional Account setup guide for B2B exporters covering account positioning, profile fields, pinned thread, posting cadence, and how to wire X into your website, WhatsApp, and CRM.
WordPress Overseas Website Case Study: Launch Fast Without Sacrificing SEO Basics
A real WordPress overseas-launch project — six weeks from kickoff to live English site, why we ruled out custom and Shopify, the actual stack, the SEO and GEO baseline at launch, and how the first inquiry came in on day 11.
"WordPress Overseas Website Architecture: Plugins, Themes, Performance, and Multilingual Setup"
A practical architecture guide for Chinese exporters running WordPress overseas — themes, plugin boundaries, hosting and CDN, multilingual setup, backups, and when WordPress is the wrong tool.
"WhatsApp Sales Workflow Example: From Website Click to Follow-Up"
A real workflow from a buyer clicking the WhatsApp button on a service page to closing the order — pre-filled messages, first-reply scripts, qualification tags, UTM tracking, and how recurring questions feed back into FAQs.
"Website Performance Across Regions: Hosting, CDN, Images, and Scripts"
A region-by-region performance playbook for overseas websites covering hosting, CDN, DNS, images, fonts, and scripts, with WordPress and custom-build paths.
WhatsApp Business Setup Checklist for Overseas Sales
A WhatsApp Business setup checklist for export teams — App vs Platform, profile, catalog, auto-replies, short links, team rules, and SLA, written as a sales workflow.
UTM Tracking for WhatsApp, X, Forms, and Email Leads
A UTM playbook for small overseas sales teams: naming conventions, tagging WhatsApp, X bio, email signatures, and forms, plus reading the data in GA4 and CRM.
"SEO/GEO Audit Sample Report: What We Review"
A redacted SEO/GEO audit sample report showing how we review technical health, content, internal links, entity signals, and AI search visibility — and how findings turn into a 30/60/90-day roadmap.
Overseas Social Profile Consistency Checklist for Website, WhatsApp, X, and LinkedIn
A practical checklist for keeping company name, logo, bio, links, and contact details aligned across your website, WhatsApp Business, X, and LinkedIn — with quarterly audit steps and account ownership rules.
"Overseas Launch Roadmap for a Small Manufacturer: 90 Days to Inquiries"
A 90-day roadmap for small Chinese manufacturers launching an overseas website — positioning, domain, WordPress build, SEO, WhatsApp, and post-launch review, broken into two-week sprints any small team can run.
Overseas Website Launch Checklist for Chinese Companies
A practical launch checklist for Chinese companies going global — domain, hosting, content, WhatsApp, SEO, and the first 30 days after launch, organized by role so executives and the build team can read the same plan.
"Old Website Rebuild Case Study: From Outdated Site to Conversion-Ready Website"
A full retrospective of an old website rebuild — audit findings, IA decisions, conversion plumbing, SEO preservation, and what we learned in the 30 days after launch on a four-week Sprint.
Multilingual Site Structure and Hreflang: More Than Translating a Chinese Website
A practical guide for Chinese exporters building multilingual websites: URL structure, hreflang tags, language switchers, content localization, and post-launch validation, so search engines actually serve the right language to the right buyer.
"One-Off Website Rebuild vs Monthly Growth Service: Which Fits You?"
A clear-eyed comparison of one-off website rebuilds versus monthly growth retainers — scope, pricing logic, ownership boundaries, and the cases where you actually do not need a monthly service.
Post-Launch Website Maintenance Checklist for Overseas Companies
Weekly, monthly, and quarterly maintenance routines for an overseas company website — security, content, SEO, and analytics review, with the signals that tell you it is time for a phase-two rebuild.
"Inquiry Response Workflow: Forms, WhatsApp, Email, and CRM"
A practical inquiry response workflow for overseas sales teams. How forms, WhatsApp, email, and CRM divide the work, with first-reply templates, lead grading, on-call rotation, and a print-ready table.